How confident are you that your marketing roles leverage AI to improve productivity and outcomes?

Not confident at all

Somewhat confident

Mostly confident

Fully confident and optimized

Do your current job descriptions reflect AI-related responsibilities or skills?

No mention of AI at all

AI tools mentioned but not required skills

AI skills are required but limited to specific roles

AI skills are a core requirement across most marketing roles

Does your team have training or support to use AI and automation tools effectively?

No training or support

Ad hoc training or self-learning

Regular training sessions or workshops

Dedicated AI specialist or continuous upskilling programs

Do you currently track KPIs related to AI-enabled marketing efforts?

No specific KPIs

Some KPIs but not focused on AI

KPIs partially track AI efforts

Yes, KPIs are clearly defined and regularly monitored

How aligned is your leadership team on investing in AI for marketing?

Not aligned / skeptical

Somewhat aligned but limited budget

Mostly aligned with planned investments

Fully aligned and actively investing